FURIA x Nike Jersey Kit Study

Graphic Design / Apparel Design
Project Overview
In this study project I redesigned the FURIA esports jersey from 2019.
During that year they partnered with Nike for the creation of a new  jersey, but the team fans didn't like the result, so I took it upon myself on a study project to redesign it from scratch.
Challenge
Visually represent FURIA in their jersey in an innovative way without losing their brand essence, while also keeping the original sponsor placement as well as Nike's products regulations and standards.
Solution
Simplistic design toleaving space for sponsors, whilst making use of brand elements, such as: the V from Furia's wordmark for the pattern or the popular #DiaDeFúria used by the fans to create a product accurate to the brand.

Assets

Typography, Pattern, and Team Assets used in the project

2D Layout

Jersey Mockup Created in 2D layout, fully vectorized.

Applications

Realistic mockup applications

Close-ups

Check all the tiny details